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One evening in a bar in Manhattan in February 2002, childhood friends, Ira Liran and Michael Kirban, spoke with a couple of girls who had met in Brazil. When asked what they missed most of their country, a daughter, without hesitation, said "agua de coco. Coconut water, he said, is the most nutritious and delicious drink in the world. Two months later , Liran traveled to Brazil and began his research on the prospects of the brand of coconut water for the U.S. market. He has made the enthusiasm of youth drinking has been exaggerated. Brazilians just do not get enough coconut water. After Having spent several months working with coconut plantations and producers, creating connections, and learning
